Our Service

Our consultancy is dedicated to providing an array of services that help our clients enter the German food market and achieve their business goals. Our services are tailored to meet the specific needs of our clients, with a particular focus on international franchising, growth and development, and global funding. By partnering with us, our clients can expand their business to Germany and beyond by leveraging our expertise and extensive global network. Our growth and development services enable clients to identify opportunities for expansion and develop strategies to capitalize on them. Additionally, our global funding services help our clients secure the funding they need to achieve their growth objectives. No matter what stage our clients are at in their business journey, we have the knowledge and resources to support them in successfully entering the German food market.

International franchising is a great way for businesses to expand their operations and enter new markets. As a service provider in this field, we offer a comprehensive range of services to our clients, starting from the initial review of their company to the execution of an export marketing plan. In this article, we will outline the key elements of our international franchising service.

Review the company

The first step in our international franchising service is to review the client's company. This involves analyzing their capacity to expand and preparing them for entering the German market. We onboard the client's project team and review their products and services, production line, and logistics to benchmark their brand plan's scale of entry. This helps us understand their strengths and weaknesses, and tailor our services to their specific needs.

Develop a market entry strategy

Once we have reviewed the client's company, we develop a market entry strategy for them. This involves setting clear goals to decide on the target market and company structure. We do preliminary research on the German market, including its size, demographics, consumer behavior, and competition. Based on this research, we offer tactics for the mode of entry, such as physical presence, online marketplaces, e-commerce sales, etc. We also introduce the client to our network for financing and insurance.

Prepare and execute an export marketing plan

After developing a market entry strategy, we prepare and execute an export marketing plan for the client. This involves more detailed research on the target market, including cultural considerations, characteristics, needs, and trends. We research the needed adaptations, such as branding, labeling, pricing, etc., and develop a promotion plan to raise awareness of the client's products and services. We then monitor the marketing efforts and results, making adjustments where necessary to ensure success.

As a service provider in the restaurant industry, we offer a range of services to help restaurants grow and develop their business or concept. The first step in our service is to conduct a comprehensive reappraisal of the current figures of the restaurant. This includes analyzing the financial statements, sales data, customer feedback, and operational metrics. This helps us understand the current performance of the restaurant, identify areas for improvement, and develop a plan to achieve the desired results.

Strategic Planning & Business Development

Once we have analyzed the current figures, we move on to strategic planning and business development. This involves setting clear goals and developing a plan to achieve them. We work with restaurant owners to identify their vision for the business and develop a roadmap to achieve it. This includes identifying target markets, developing a marketing strategy, optimizing the menu, and streamlining the operations. We also help restaurant owners develop a plan for growth and expansion.

Menu Development & Optimization

One of the most critical factors for the success of any restaurant is its menu. Our service includes menu development and optimization, where we work with restaurant owners to create a menu that is both attractive to customers and profitable for the restaurant. This involves analyzing the current menu, identifying best-sellers, and developing new dishes that are in line with the restaurant's brand and vision. We also help restaurant owners optimize their menu pricing, ensuring that the menu items are priced correctly to maximize profitability.

Marketing & Promotion

Marketing and promotion are crucial for the success of any restaurant. Our service includes developing a marketing strategy that is tailored to the restaurant's target market and brand. This includes creating a website, social media accounts, and other digital marketing initiatives. We also work with restaurant owners to develop promotional campaigns, such as special events, loyalty programs, and email marketing campaigns.

Training & Store Opening

Finally, our service includes training and development. We work with restaurant owners to develop training programs for their staff, ensuring that they have the skills and knowledge needed to provide excellent service to customers. We also help the restaurant owners develop a culture of continuous improvement, where staff is encouraged to learn and develop new skills to improve the restaurant's operations.

As a service provider in the restaurant industry, we understand that funding can be a significant challenge for many restaurant owners looking to expand their business or launch a new concept. That's why we offer a service to connect our clients to a network for funding their restaurant business ideas to realize in the German or European market.

Our network consists of a diverse range of investors, including venture capitalists, angel investors, and private equity firms, who are interested in investing in the restaurant industry. We work closely with our clients to understand their business needs and connect them with the right investors who share their vision.

This support includes the setup of a compelling business plan and financial projections that showcase the potential of the restaurant business. We work with restaurant owners to develop a clear investment proposition, highlighting the unique aspects of their business and the potential for growth and profitability.

We also provide guidance on the different types of funding available, including equity financing, debt financing, and crowdfunding. We help our clients understand the advantages and disadvantages of each type of funding and assist them in selecting the right option for their business.

Our service is not limited to connecting clients with investors. We also provide ongoing support throughout the funding process, ensuring that the restaurant owners are prepared for due diligence, negotiations, and closing the deal. We also help our clients develop a strong relationship with their investors, which is essential for the long-term success of the business.